The title of this post is a tagline from the Kevin Costner film, Field of Dreams. I often use it because it sums up the expectations of many website authors when they first create their website!

It’s supposed to be easy isn’t it? Bang up a website, wait for the visitors to arrive and sell them something or get them to click on a link and you make some cash?

Generally it doesn’t happen like that, but just recently I created a website that did just that!

The site I’m talking about has a Keyword Domain, I haven’t had to promote it heavily because it is EXACTLY what users searching for what I’m offering type into Google!

I know some people will probably be itching to know what the keyword was and what the domain is, I’m not going to reveal it at the moment as I don’t particularly want to skew any stats I’m monitoring!

I purchased the domain many moons ago and never really did a lot with it, I liked the name and nobody else had got it - when it came up for renewal I thought it might be time to do something with it!

I added some of Amazon’s products to the site to get commision from the Amazon Associates Program if people purchased them (I’m sure some of our topics will centre around affiliate programs soon enough!), it started getting one or two visitors, and they were buying. I’d built it, and they HAD come!

With a little bit of work (and programming), I used the Amazon Ecommerce System to add all of the related products in that area, and because I’m using the Amazon ECS all the prices and reviews of the products will automatically be updated - automation is the key to an easy life!

So I’d built it and they really were coming, but was it worth it? Certainly!

In March there were 29 products ordered for £430.52 worth of Amazon Products, earning me a grand total of £27.19 - for doing absolutely nothing (well nothing once the site was built). April is looking a little more quiet, but I’m not worried - I don’t have to do anything to the site.

How did it make this money? Simple, for the search term that is my keyword (it’s DVD related) it ranked number one (above Amazon, HMV, Play, Virgin and Asda) on Google for the whole month! It’s currently dropped to the second spot, but I can live with that! It’s frontpage of Google also has a Page Rank of 3 with no work!

That’s how keyword domains can work in your favour! I’d love to hear from anyone reading this that has had a keyword domains success, or even a keyword domain flop! If this is you, leave a comment and let us know!